Desarrollador de Salesforce Marketing Cloud - Híbrido en REALWEB

GENERAL FUNCTION:

Designs and implement software solutions as a member of an agile squad. Being assigned to an agile squad means

this role also involves in all agile ceremonies driving activities from design to delivery.

Follows best practices and standards and participates in communities of practice to continuously refine and

document these standards.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and

personally, following policies and procedures as defined. Accountable for always doing the right thing for

customers and colleagues and ensures that actions and behaviors drive a positive customer experience.

While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing,

managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES , RESPONSIBILITIES:

 Architect, design, and implement (multi-channel) campaigns in Salesforce Marketing Cloud, especially

using the Journey Builder and Personalization tools, web, and mobile channels

 Creating personalized customer experiences across all digital touchpoints & Branch Interactions

 Integrating the platform with other systems to gain a comprehensive view of customers and prospects. 

 Designing and executing targeted marketing campaigns that use personalization. 

 Maintaining site mapping: Regularly updating site mapping to reflect changes on internal client websites. 

 Training and guiding internal teams on best practices and techniques.

 Keeping up with industry trends and advancements in marketing technology.

 Developing behavioral analytics, using machine learning capabilities, Integrating data ingestion systems,

and Anticipating issues and risks. 

 Technical understanding of SFMC's data extension architecture 

 Proficiency in Apex, Visualforce, Lightning Components, and other Salesforce development tools 

 Knowledge of web development technologies, such as HTML, CSS, and JavaScript 

 Strong problem-solving, analytical, and communication skills

Capability

Minimum of 2 years of SFCC/Demandware development experience and a certified SFCC Developer or Architect.

Demonstrated experience in end-to-end implementations of SFCC eCommerce applications in B2C, B2B, multi-site, and multi-country environments.

Lead involvement in at least 1 SFCC implementation and active participation in at least 2 additional SFCC implementations.

Write accessible, cross-browser compatible HTML, CSS, and JavaScript on the SFCC platform

Lazy-loading, code-splitting within Salesforce Commerce Cloud

DevOps, caching and CDN rules

Wireframes into responsive ISML page templates.

Seamlessly integrate third-party vendors such as Amplience, Salsify, SiteCore, and Bolt into the storefront.

Optimize SSR and edge functions for TTFB