Site Search Engineer HTML Middle en Pyramid Consulting

Role: Site Search Engineer 

Location: Guadalajara Mexico 

Responsibilities

Create a robust on-site search strategy for HP's digital direct business

Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with the stakeholders

Always ensure best relevancy for the on-site searches

Continuously increase the click through rate and conversion rate for the keywords being searched on the stores

Continuous optimization of the search bar results (pinning, boost, bury, synonyms, popular search keywords, redirects etc.)

Optimization of search result page (SRP) - Facet optimization, product spotlights, category links, promotion banners, campaigns etc.)

Plan and execute upsell & cross-sell campaign on various real estates on the stores by leveraging the tool's capabilities

Work together with e-commerce merchandising teams on a roadmap and create and execute optimization activities

Perform keyword research in coordination with business objectives to optimize existina on-site search experience and define new opportunities

Address paint points for the search keywords and improve the relevancy/results accordingly

Quality control-making sure of the best relevancy and end to end experience (Audit & Analyze)

Provide feedback to merchandising team on the performance of keywords. Recommend plans to improve the click through rate of low performing keywords

Minimize the search result pages with 0 results to avoid exits from the onlinestores

Communicate performance and initiative status to stakeholders in monthly ??? business reviews

Stay on the top of the trends related to search and on-site search optimization and leverage applicable practices to fuel growth on the HP online store ecosystem

Leverage the tool to personalize on-site search experiences based on user behavior, browsing history etc.

Needed: Data Analytics + Campaign management knowledge + Data Obsession

Technical Aspects: Not much technical knowledge, little bit of SQL Knowledge, web analytics (HTML) is a plus

No interaction with SEO Team. Only interaction with Merchandizing + Adv teams NPI and campaigns. Analyzing Google analytics Data and making insights.

Subset of ecomm merchandizing. Store operations experience

Experience: 3-7 Year (Growth Mindset)

Location: Guadalajara, Mexico