Senior Marketer, Campaign Activation

Are you passionate about the chance to bring your experience to a world-class company that is market-leading for both content and technology? If yes, we are looking for you!

Join our team! As a Senior Marketer on the Demand Generation Campaign Activation team, you will partner with Campaign Planners and stakeholders across the wider marketing organization to activate, optimize and measure marketing programs to fuel growth in Thomson Reuters. You will coordinate and be accountable for a wide range of essential activities necessary to execute and optimize multi-channel initiatives, while keeping Thomson Reuters customers front and center.   
    

About the Role   

In this opportunity as a Senior Marketer, Campaign Activation you will:   

• Be in close collaboration with campaign planning and marketing strategy, help build and execute the tactical strategy to support quarterly/annual campaign plans that will generate demand for products and services to meet qualified lead and revenue targets.  
• Standardize and enhance data to support lead flow and management. 
• Proactively monitor the lead flow derived from demand generation campaigns across different segments and work closely with a wide range of partners to ensure that leads are promptly and accurately routed.   
• Fulfillment of rewards and customer incentive programs, ensuring deliverables on time, inventory management, reporting, and process consistency. 
• Analyze the performance of integrated channel initiatives and tactics including paid digital, paid social, nurture, email, events and more to improve them and develop documentation for best practices. 
• Serve as a project manager for all campaign deliverables, ensuring programs are executed on time and in strategic alignment with monthly and quarterly goals.  
• Understand the customer journey to help create and execute tactics that are aligned to each stage of the buyers’ journey, with an eye towards delighting customers and creating seamless, frictionless customer experiences that effectively attract, nurture, and qualify new leads and accelerate opportunities for Sales.   
• Work to identify, memorialize and document best practices and learnings to fuel the development of playbooks. 
• Creatively problem solve as needed to ensure smooth and timely program execution.  
• Work with cross-functional team to evaluate and report on campaign performance.  
• Delivery of effective marketing funnel, from lead to closed sale  
• Close partnership with partners to deliver on SLAs 
• Meet and improve performance benchmarks by tactic 
• Marketing budget activation and management  

About You

You’re a fit for the role if your background includes:

• BA or BS degree in marketing or related field required 
• Fluent English is a must,
• 4+ years of experience in marketing activation, channel implementation and optimization  
• Strong project management skills; outstanding communicator  
• Ability to manage multiple deliverables simultaneously 
• Strong collaboration, teamwork and relationship building skills across multiple levels and functions in the organization 
• Good understanding of modern demand generation technologies and systems. Highly skilled in Microsoft Office. Experience in Eloqua, SalesForce, 6Sense, Workfront, and Anaplan a plus! 
• Passion for accurate follow-through of program details (while still maintaining team speed)  
• Team player with a growth mindset and track record of proactively helping teams achieve objectives 

To apply, please upload your updated resume in English.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Protect yourself from fraudulent job postings click here to know more.

More information about Thomson Reuters can be found on .