Digital Marketing Specialist en Advancio

About Advancio    

We are a global software company that is growing everyday , and we look to create a better world for those that come in contact with us, while making our workplace, communities and lives enjoyable.   
 

We build the change we want to see in the world one interaction at a time, one user session at a time, using our core values we make small things great. We are passionate about what we do, we collaborate positively, and most important of all: have fun while we work!  

About the position  

We are looking for a passionate and creative Digital Marketing Specialist to join our team. In this role, you will play a crucial part in developing and producing high-quality content that aligns with our brand and mar keting objectives .  
 

You will have the opportunity to work on various creative projects, as well as creating engaging content for our different platforms.  

Requirements

 

• Bachelor's degree in marketing , Digital Marketing, or a related field.  
  

• Working experience of 3 to 5 years as a Digital Marketer or similar position, with a strong focus on website management and optimization.  
  

• Knowledge of website management platforms, CMS systems, and SEO tools.  
  

• Proficiency in implementing on-page and technical SEO best practices to improve organic search visibility.  
  

• Experience with website analytics tools such as Google Analytics, Semrush , Ahrefs , Google Search Console, Google Tag Manager, and data-driven decision-making.  
  

• Strong understanding of conversion rate optimization (CRO) strategies and techniques.  
  

• Excellent written and verbal communication skills.  
  

• Ability to analyze data, identify insights, and make data-driven recommendations.  
  

• Familiarity with website design principles and user experience (UX) best practices.  
  

• Continuous learning mindset to stay updated on industry trends and emerging website-centric digital marketing strategies.  
  

What you'll do:

• Develop and execute a website-centric digital marketing strategy to drive traffic, improve user experience, and increase conversion rates.  
  

• Utilize marketing automation tools to develop email marketing campaigns for lead nurturing, customer retention, and sales support.  
  

• Optimize website content and structure to improve organic search visibility and rankings.  
  

• Conduct keyword research to create lists for verticals and brands and implement SEO best practices to optimize website pages and content for search engine.  
  

• Analyze website performance metrics, such as traffic, engagement, and conversion rates, to identify areas for improvement.  
  

• Implement and manage conversion rate optimization (CRO) strategies to increase website conversions and lead generation.  
  

• Website pages and content for search engine.  
  

• Collaborate with content creators to create high-quality and engaging website content, like blogs and LPs, that align with SEO and marketing objectives .  
  

• Implement and manage website analytics tools, such as Google Analytics, Semrush , Google Search Console, among others, to track and report on key website performance metrics.  
  

• Utilize A/B testing and other analytical methods to identify and implement website optimization strategies.  
  

• Collaborate with web developers and designers to ensure the website's technical infrastructure supports marketing objectives .  
  

• Stay updated with the latest trends and best practices in website management, SEO, and digital marketing  
  

    

Additional skills that might set you apart:

• Strategic   
  

• Great attention to detail   
  

• Resourceful   
  

• Creative
  

• Analytical and data-driven mindset, great problem solver
  

• Strong technical skills
  

• A self-starting attitude, and takes initiative
  

Benefits

• Competitive Salary  
• Benefits by law   
• Microsoft Certifications / Udemy Courses  
• Mayor Medical and Life Insurance  
• Birthday and Anniversary Bonuses   
• Career Growth Programs / Advancio University   
• Excellent company culture, fun monthly and yearly events, and even more cool perks!